Behind the Music with Catherine Rannus

Speaker: 00:00:02

Hello there and welcome to this very

special bonus episode of In and Around

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Podcasting.

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My name is Mark Asquith and I'm joined

today by the wonderfully talented

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Katherine Ranis from Be Lightful Music.

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And I wanted to do this bonus episode to

talk about the music for the show, because

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music is a massive part of my life.

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And if you've seen the visuals for In and

Around Podcasting, whether that's in and

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around podcasting .com, whether you've

seen the podcast cover art in Spotify,

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Apple, Global Player,

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wherever you get your podcasts or indeed

the cover art over on YouTube, you will

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know that it's got quite a specific

aesthetic with the visuals.

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We wanted something very specific from and

of course the music had to match.

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This is not a podcast industry show that

is dry and that is going to leave you

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thinking, what did I just listen to?

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This is something a little different.

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So the music really had to stand up to

that.

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So I'm going to talk about what I asked

for and then the wonderful Catherine.

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is going to tell us exactly how she came

up with the wonderful, not only the theme

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tune, which is probably the biggest

earworm you're likely to hear this week,

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but also some of the little segment

pieces, some of the little switcheroo's

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that we're going to be using throughout

the show.

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And as the show matures, we'll introduce

more and more of them.

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So it's really quite interesting.

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So let's get to it.

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It's a really interesting concept.

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It's something that I'm excited to talk

about.

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So, Catherine.

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Welcome to the show, thank you for doing

this and thank you for this amazing music.

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Oh, you're welcome.

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It was my pleasure.

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I loved it.

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I still love it.

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It is a fun one, isn't it?

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And we're pretty local to each other.

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So we're both from Barnsley.

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When I wanted to do this, I wanted to use

someone that was local, someone that was

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highly talented.

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You actually came recommended through a

friend, Kevin Steele, down at the business

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village, I think, down in Barnsley, where

I used to have an office back in the day.

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And it was a weird one.

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I sort of knew what I wanted.

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And when I came across Be Lightful Music,

it was a no brainer.

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I mean, you're a multidisciplined

musician, highly talented, highly

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accomplished.

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So before we get to the brief, before we

get to what you came up with, just tell us

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a little bit about you.

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What do you do?

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What's your day to day?

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What is Be Lightful Music?

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What do you do in and around podcasting

and what else do you get up to?

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Okay.

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Well, I play piano flute and saxophone,

alto sax and tenor sax.

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And, um, delightful music was born as a

healing music because I'm really

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interested in frequencies, how they affect

our energies.

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And I've got a background in, in healing,

Reiki, um, crystal healing, all sorts of

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different magical things.

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Um, so during lockdown I was

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pushing more recording, because I lost all

my gigs.

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I'm a gigging musician.

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I'm back gigging thankfully, but I'm still

doing a lot of recording.

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I still record healing music, but I do,

I'm really passionate about audio

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branding.

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And what I can do is all the research I've

done around frequencies, how to attract

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the right energies for your business as

well as personal.

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I can use all that in a piece of music,

very, very subtle frequencies.

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It's not like just frequency noise.

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It's within the music.

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I'm very much a musician first and then

the frequency stuff is secondary to that.

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That's fascinating actually.

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Music's such a powerful thing.

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And that's why when I did the show, I

wanted to go all out with the music.

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I'm a huge music fan.

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I've got anyone that's watching this on

YouTube.

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I don't think you can quite see it

depending on how we've cut this video, but

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there's a Fender Jazz bass just behind me.

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There's an acoustic guitar.

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I'm by no stretch as accomplished or as

talented as you, but I like to play around

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and I've done it probably since I was

about 13, 14 years old.

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Started on jazz trombone, believe it or

not.

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Used to play for Durn Big Band and all

sorts of things.

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Big Band?

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Holland Hamilton was my teacher for 15, 20

years.

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Yeah.

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Good friend.

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Great friend of mine.

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Yeah.

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Yeah.

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Um, and he taught my mom and dad.

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I don't know.

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Did you, do you know Holland or did you

know Holland before he sadly passed?

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Yeah.

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I never played in his bands actually, but

yeah, he's renowned in this area.

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Yeah.

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Yeah, it was such a great week.

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I was so lucky at the school I went to

down in Falston because he was the music

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teacher.

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And it was all, you don't realize when

you're so young, but a lot of it was self

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-funded, a lot of very fond memories.

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And he got me, he got me into, into the

music side of things.

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And he taught, I've got a sort of family

connection.

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He taught my mom and my dad and my uncle

who my uncle's a tuba player, play for.

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Black Dyke and for Grimthorpe in

particular brass band and such.

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So it's, Holland was a huge part of that.

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So when it came to doing something like

this and even, even the last pod, or in

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fact, all the podcasts that I've ever done

has had music as intros that I've put

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together just for bands.

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So the podcast Accelerator, which was my

previous show and all the ones before it,

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they all had this kind of rock guitar

intro that was cut from a song that we did

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in...

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Um, it was in Glenn's studio down in

Barnsley.

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Um, you know, Glenn, I don't know if you

know Glenn Sutton from, but yeah, it was

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down at the, uh, uh, the skin boat

studios.

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And we cut it in there and used it as the

intro for years.

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And actually the trailer of this show

starts with that music.

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And it's a bit tongue in cheek.

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I say, look, you know, it's acted out.

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The trailer is very much a look.

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We can't use that again.

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We've got to do something better, which is

when you're beautiful, fantastic music

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comes in.

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Um, so it was, it was really important to

get someone that understood music and that

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really got it, but that we could do

something custom out of it and the lyrics

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for it.

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So when I found you, it was, it was like

this match made in heaven.

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Um, and the brief for anyone listening was

I wanted an old school TV theme song.

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I wanted something that was short, that

was sweet and that was so annoyingly

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catchy that you would not stop.

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singing it.

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And I mean, we've got two versions of the

intro.

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We've got the main one with this sort of

the sitcom -esque one.

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Then we've got the one that we call the

calamity one, which you'll hear dotted

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throughout.

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We're going to play, we'll play the intro

in just a few minutes and then we'll play

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the calamity one as well.

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But it was, it was, it was quite a weird

brief for me to write because it was so

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specific, but yet so broad.

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How did you get to approaching that?

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When, when, when you got that formula, how

do you even start something like this?

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just loved the brief from the first

contact that we had.

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And I knew you were from Boundsley and you

wanted someone like that.

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But I don't sing in a Boundsley accent

now, do I?

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So you can't tell I'm from Boundsley when

I'm singing.

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sing in a Barnsley accent.

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You should see some of the karaoke.

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Like we go to conferences and there's a

karaoke party.

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And I think I'm sound, you know, like

Lenny Kravitz, but I'm not, I'm sounding

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like, you know, Barman at Wetherspoons in

Barnsley.

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I sound so Barnsley.

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You do not sound Barnsley at all.

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I am Barnsley Mourn and Bred, but yeah,

flush that out when I'm singing.

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Yeah, it was just such a fun vibe of it.

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And I really wanted lots of different

things and things going off in it.

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I wanted it to be busy.

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And obviously the main thing was this

catchy tune, the melody of it.

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So I really wanted it to be tuned, but

simple.

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So it's a simple chord structure.

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I've not done anything.

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I've not rewritten jazz harmony there or

anything.

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It's a really...

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simple harmonic structure that allows the

melody to be, like you say, catchy,

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something really catchy, really clear.

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So what I'm saying is funny, it's

important.

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I want people to know exactly what I'm

saying.

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So hopefully that comes across as well.

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And just the whole vibe, after our first

meeting with you, I kind of got the vibe

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that, you know, it's fun.

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And I just wanted that energy all over it.

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Yeah, the energy is such a big thing.

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And the main version, which we're going to

play in just a moment, is I love it.

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I love the way that you'd used, like I'm

guessing it's some sort of envelope filter

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or whatever it is on the drums to sort of

bring that eighties, that eighties real

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kind of sitcom vibe to it.

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We've heard anyone will recognize that

kind of sound effect, but it was, I didn't

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expect it.

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I didn't expect it.

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And I'm a huge fan personally.

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I come a middle of the road Bon Jovi fan.

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You know, I'm like, give me some formula

rock.

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Yeah, I need that's what I need when I'm

running or whatever to put me in a good

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mood.

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So when when I heard the chord structure

and when it was it was so simple, but it

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allowed, like you said, the melody to

become such an earworm, I thought that

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Catherine has just nailed that because I'm

a huge fan of just simple hooks that are

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really executed so very well.

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And you absolutely delivered on that one.

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But we ended up as well with this weird.

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calamity version of it, this sort of

country.

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Like, where did that come from?

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I didn't expect that.

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That was a nice little surprise.

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Yeah, I didn't expect that first either.

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So I've done the first one and I've worked

with a producer, my husband.

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So we put all those sounds together and we

just sort of said it.

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I think I suggested it to you as a joke

first.

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I said it really lend itself to, you know,

a spoof sort of thing with even more stuff

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going on and yeah, yeah.

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And it just works.

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So I said, well, we'll throw it together

and you loved it.

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It's absolutely perfect.

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And the way that I think we intend to use

that is the main shows, the main show

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theme.

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But there's a lot of weird stuff happens

in our industry.

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There's a lot of things that people

sometimes get, you know, a little bit

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awry.

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They go a little bit or a little bit off

kilter sometimes.

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And so because the show is quite a topical

show, we we will probably use that when.

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things I have gone a little bit awry when

there's a little bit of news in the

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industry where you think that's a little

bit shaky.

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And I love that.

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And I think as well personally, one of the

fascinating pieces of that surprise and

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having that, that audio to use and being

such a high level, but such a different

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version of the intro is that it keeps it

interesting as well.

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I think very often with podcasts, you can,

you, you always want that element of

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recognition.

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Of course it's the theme song.

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You want the recognition.

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It's short, it's punchy, it's an earworm.

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But it can get a little bit stale if I'm

hearing the same thing.

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So I think that the ability to shock

people about, oh, wait a second, that's

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different this week.

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Why is that different?

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So I was, wait a minute, I'm going to use

a fantastic pun here.

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I was belighted when you sent it.

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Oh, that is a terrible, terrible, terrible

pun.

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And I apologize to all concerned.

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Now, I am going to play for you the

listener.

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You'll have heard it at the beginning.

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of the episode, but I'm going to just play

the calamity version of the intro as well.

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So you'll have heard the main theme right

at the beginning.

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You can listen to that.

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And it was probably stuck in your head

already.

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But right now I am just going to play the

calamity version so you can hear that,

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because I think it's fantastic.

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Yeah, it sounds, it almost sounds like I'm

hobbling in on a horse, you know, and I'm

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going to park up my horse at the saloon.

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Yeah, and things are just falling about,

falling off the walls.

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Yeah.

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like some old carry on sort of, you know,

real kind of big sketch.

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Like you say, everything's going wrong, a

bit of a comedy of errors.

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So, yeah, I love that.

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I love that.

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Now, I want to switch gears a little bit.

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We've got some important pieces of the

puzzle.

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So for any podcaster listening out there,

what I wanted to do with this podcast was

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I didn't want it to be an industry show

that just talked about the industry or

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talked about us.

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So that that's reflected in the fact that

we have industry guests on, but we also

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have.

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in the creators on people that aren't

industry experts so that we can hear these

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powerful podcasting perspectives.

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I think it's very important that as an

industry show, we don't just give the view

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from the top because very often people

will say, well, OK, here's this thing

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happening at the highest level of

podcasting.

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And a lot of people forget about the

creator sat in their bedroom creating

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their podcast because they love it.

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And it's those kind of people that we want

to bring to the fore as well.

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So this is very, very powerful.

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And to do that.

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We didn't just want to talk about industry

developments or industry news.

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We wanted to do another couple of things.

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So we've actually got three segments of

the podcast.

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Much of these segments will be built out

using Captivate's dynamic content engine,

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which is called Amy.

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So what that means is that we'll record

some of the audio, but we'll use Captivate

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to insert the jingles, the segment breaks

and these three segments.

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I love them because again, the brief was

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go a bit sick on me.

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Let's go a bit radio, a bit catch phrase.

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So when we, when we, I grew up, I don't

know about you, Cassie.

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I grew up watching bullseye in the UK, you

know, a Jim bowing, your bus fare home.

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Remember that I want to like that cheesy

vibe.

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I want to gladiators on a Saturday night.

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I wanted the generation game.

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I wanted all of that in a podcast mini

jingle.

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So when we did these segments, we named

them.

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suitably.

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So I'm going to play you these three

segments and I'm going to just explain

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what they are.

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And then Catherine will talk about in

particular just how you came up with these

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ideas as well, because they do have a

slightly different vibe to them.

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So the first one I'm going to play for you

now is the wonderfully whimsical

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podcasting wishlist.

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This is very much for when we as creators,

as industry thinkers, when we start to

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think about where the industry could go,

what would we like from the industry?

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It's our wish list.

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It's something that we dream of in the

industry.

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So that segment's really, really powerful.

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The next one is this is an interesting

one.

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It's again, another terrible pun.

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It's called the wave file.

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And the wave file is very much about us

highlighting other podcasts.

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So anytime you hear the wave file intro,

the segment jingle, the cut, you are going

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to be introduced to another podcast.

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We're going to be inserting trailers from

across the world of podcasting from

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independent creators up to the shows that

we love and adore on a bigger scale.

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We're going to we're going to work with

everyone on this to highlight as many new

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podcasts as we can.

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So the wave file is our way of giving a

little bit of a wave.

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to creators doing wonderful work and

helping you to discover new shows as well.

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Perhaps my favorite segment though is,

again, I just think I'm terrible at puns,

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but we rolled with it.

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This is called the Flattering Ram.

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The logic behind the flattering Ram is

that sometimes we can get a little bit

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heavy with a podcast and especially an

industry podcast.

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We can get a little negative.

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We can get a little, here's everything

that's wrong.

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We didn't want to do that.

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So instead of it being a battery Ram, we

wanted this to be the flattering Ram where

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we take someone that is in the podcasting

industry doing great work or that we just

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think is fantastic.

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And we flatter them.

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Now we might flatter their wonderful work.

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: 00:15:05

We might flatter their show.

314

: 00:15:07

We might flatter something they've said,

or we might just like them.

315

: 00:15:10

We might just flatter their wonderful

haircut.

316

: 00:15:13

We might just flatter something that we've

seen them do that was fun.

317

: 00:15:16

We might just flatter something that we've

seen them wear.

318

: 00:15:19

But the point is to highlight good people

in a positive way.

319

: 00:15:24

So these segments, they're really, really

powerful.

320

: 00:15:26

And Catherine, when I came to you with

these little mini segments, these are

321

: 00:15:30

quite coral.

322

: 00:15:31

These are quite, they are quite whimsical.

323

: 00:15:35

I what was the approach to that?

324

: 00:15:37

Because they clearly tie with the intro

music, but they are rather different as

325

: 00:15:42

well.

326

: 00:15:43

Talk to us a little bit about that

approach.

327

: 00:15:45

Yeah.

328

: 00:15:45

Well, the whimsical one, just the word

whimsical, I just, I just had to just, I

329

: 00:15:51

mean, I've got a piano in front of me

here.

330

: 00:15:53

That's why I'm just looking down.

331

: 00:15:54

I just immediately, it just needed to be

whimsical.

332

: 00:16:01

Just that word is so descriptive, isn't

it?

333

: 00:16:05

And I knew that sound that had to come

across a little bit magical and yeah.

334

: 00:16:10

And the flattering rams just, yeah.

335

: 00:16:13

is clear.

336

: 00:16:14

Like you even draw the word out.

337

: 00:16:16

I love it.

338

: 00:16:16

I think it's perfect.

339

: 00:16:17

Yeah, yeah, which then when I went onto

the wave file, I think we had a couple of

340

: 00:16:23

attempts at this, because I'd sort of

gone, the wave file, and it were a bit too

341

: 00:16:30

jazz hands, I think, maybe, or slow.

342

: 00:16:32

And I think we shortened it.

343

: 00:16:34

So I think there's a couple of versions

floating around of that one.

344

: 00:16:39

But yeah, I do tend to do things slower

than, I don't know why I do things so

345

: 00:16:43

slow.

346

: 00:16:43

So yeah, that were a good call.

347

: 00:16:45

to be a bit more snappy, but the vocal

harmony is massive on that one.

348

: 00:16:50

It's really layered up to give that

massive sound, because wave files are much

349

: 00:16:55

bigger than MP3s, so.

350

: 00:16:58

I love that.

351

: 00:16:59

I love that.

352

: 00:16:59

You're also a pun queen.

353

: 00:17:01

I love this.

354

: 00:17:01

This is perfect.

355

: 00:17:02

That you're right as well, because a lot

of the harmonies are really close on that.

356

: 00:17:06

Like I'm a huge fan of like, obviously the

layered harmonies, but I'm generally a

357

: 00:17:10

fan.

358

: 00:17:10

This is probably my Bon Jovi era coming

out, but just a close harmony like the Bon

359

: 00:17:15

Jovi and the Sambor.

360

: 00:17:16

They're always very close harmonies.

361

: 00:17:18

It's never a faith.

362

: 00:17:19

It's never something weird.

363

: 00:17:19

It's always a very close harmony that's

following the melody.

364

: 00:17:23

So I really like that.

365

: 00:17:25

It's got airs.

366

: 00:17:26

Again, I'm showing my age.

367

: 00:17:27

I'm showing my education in music, which

is is dragged up by my mom and dad.

368

: 00:17:32

But it's it's got a bit of a queen feel, a

bit of a journey feel to it, you know,

369

: 00:17:36

from a rock perspective, it's got that,

you know, a rock band with choral

370

: 00:17:41

training, which is sometimes like the

journey and Queen had that sort of

371

: 00:17:44

operatic training in there.

372

: 00:17:45

So it is very laid.

373

: 00:17:46

And I really like that.

374

: 00:17:47

Was it was that always the intent with

that?

375

: 00:17:50

Did you want that to feel like that or was

that something that was quite an

376

: 00:17:53

evolution?

377

: 00:17:55

But that's my signature sound really to

build up harmonies.

378

: 00:17:58

So from the healing music, that's all

layered up harmony.

379

: 00:18:04

I love to use my voice in harmony.

380

: 00:18:07

Cause when I started doing that type of

music, I was searching for a synth sound,

381

: 00:18:12

which would create that.

382

: 00:18:13

And I was just so disappointed, literally

pressing buttons going, that's not it,

383

: 00:18:17

that's not it, that's not it, no.

384

: 00:18:19

An hour later, I'll just do it myself.

385

: 00:18:21

I'll use my voice.

386

: 00:18:22

That's what I want.

387

: 00:18:23

I want this layered.

388

: 00:18:25

And I love doing it.

389

: 00:18:26

And it's really labor intensive because I

triple track each harmony.

390

: 00:18:31

So if it's four part harmony, there'll be

16 of me all in, oh, just this ethereal

391

: 00:18:39

sound.

392

: 00:18:40

So that, I mean, I love to do that so that

I could get my signature sound into that

393

: 00:18:44

somehow, even though it's different vibe

to it, it's still the harmonic build up.

394

: 00:18:50

Yeah, that's what I love to do.

395

: 00:18:54

Oh, that's fantastic.

396

: 00:18:55

Yeah, I think it sounds amazing.

397

: 00:18:57

It's everything.

398

: 00:18:57

I wanted that full sound, but something

light, if that makes sense.

399

: 00:19:00

And it works so well.

400

: 00:19:03

It's the same with the flattering ram as

well.

401

: 00:19:04

I think that's a very similar vibe.

402

: 00:19:07

And it's because I wanted this show to be

very positive.

403

: 00:19:10

I wanted it to be very even if there's

something difficult to talk about in

404

: 00:19:14

podcasting, my personal brand and the

brand of everything that we've ever built

405

: 00:19:19

is very much a fair brand.

406

: 00:19:21

It's very much a

407

: 00:19:22

The approach is an open approach.

408

: 00:19:24

It's never trashing people.

409

: 00:19:25

It's never, it's never almost taking

sides.

410

: 00:19:29

It's very objective and pragmatic, but

from the perspective of fairness and it

411

: 00:19:35

just, the music just fits that brand so

well.

412

: 00:19:38

And just, I think on the back of that,

there's something interesting in this one.

413

: 00:19:42

Cause you actually, you've done a lot more

podcasting music since we worked together.

414

: 00:19:46

You've done a lot more intros, a lot more

business podcast branding as it's become.

415

: 00:19:52

Ironically, it's become more relevant in

more local areas like a barns.

416

: 00:19:56

I remember when people in barns, they

thought I was crazy for getting involved

417

: 00:19:58

in podcasting, but now everyone's doing

it.

418

: 00:20:00

Everyone's still, you know, is in

podcasting.

419

: 00:20:03

How have you approached, for example, like

business shows where they've come to you

420

: 00:20:08

and they said, look, Catherine, we need an

intro.

421

: 00:20:11

How have you managed to?

422

: 00:20:14

I suppose, bring your level of of talent

and skill and expertise.

423

: 00:20:19

but keep it diverse enough and relevant

enough for each person.

424

: 00:20:22

Sure.

425

: 00:20:22

Has that been quite a challenge because

everyone is different?

426

: 00:20:25

Yeah, I love it actually.

427

: 00:20:27

I sort of do a deep dive into their

business.

428

: 00:20:30

So I'll look at the visual brandings and

I'll look at them as, you the face of the

429

: 00:20:34

business.

430

: 00:20:35

And also, like I said, the research, so

for example, I did little audio idents for

431

: 00:20:43

a financial company.

432

: 00:20:45

Now the chakra, the solar plexus chakra.

433

: 00:20:48

It has the color yellow and it's all about

prosperity and financial abundance and all

434

: 00:20:52

this sort of things.

435

: 00:20:53

And so there's a key, a tonality on the

piano, on any musical instrument that

436

: 00:20:59

represents that, that will put that vibe

out there.

437

: 00:21:04

So obviously I went with that key.

438

: 00:21:06

So that's my starting point.

439

: 00:21:08

I know what key I'm in and I can tell from

the people I'm meeting in the business.

440

: 00:21:16

the vibe of it and I look at all their

website and how all that flows.

441

: 00:21:21

And actually for this particular one, I

used their word as a percussive sound for

442

: 00:21:26

it.

443

: 00:21:27

And that was the start point then, the

percussive sound and that which not

444

: 00:21:31

everyone upon hearing it would go, oh yes,

that's indicative of the word.

445

: 00:21:35

But it was a starting point for it and it

just adds a little clever thing.

446

: 00:21:40

And when I explained what I'd done, they

were like, wow, we would never have

447

: 00:21:44

thought.

448

: 00:21:45

to do that.

449

: 00:21:46

So, so that, and that's a different, I

don't think I've ever done, used the word

450

: 00:21:50

of the business in the theme before.

451

: 00:21:53

So, so that was a total different way to

work for that one.

452

: 00:21:57

And another way to work was a podcast

theme tune I did for a lovely lady.

453

: 00:22:02

And she sang me the theme tune.

454

: 00:22:04

She says, I've got this tune in my, she

like, she plays a little bit and she sings

455

: 00:22:07

a little bit.

456

: 00:22:08

She says, I'm not a musician, but I've

just got this melody idea.

457

: 00:22:11

There was no chords behind it or anything.

458

: 00:22:14

So she sung it down the phone and I was, I

was dutting about, right, right.

459

: 00:22:18

I've got it, I've got it, I've got it,

I've got to go.

460

: 00:22:20

I didn't want to talk about it anymore.

461

: 00:22:22

I've got it, I've got it.

462

: 00:22:23

And I immediately put the harmonic

structure behind it and made it into, made

463

: 00:22:28

it into a melody.

464

: 00:22:29

And I padded that out again with the

vocals and a saxophone melody.

465

: 00:22:32

She specifically wanted a saxophone theme

tune.

466

: 00:22:36

And we put the whole package together.

467

: 00:22:38

So she had lots of little audio items to

put in throughout the podcast.

468

: 00:22:43

And then when we'd finished the whole

package and everything were done, signed

469

: 00:22:47

off, done, she run me up, she says, will

you just do me like a 10 minute version of

470

: 00:22:53

just piano solo, like just the backing.

471

: 00:22:56

And she uses it for her own sort of, her

own theme tune when she's preparing for

472

: 00:23:02

something and she needs to relax and get

into the zone, but she loves the whole

473

: 00:23:07

theme of it.

474

: 00:23:08

And it brings her back to business and

what she's on for that day.

475

: 00:23:12

So she's got her own bespoke version for

her to use for a personal life.

476

: 00:23:18

And yeah, it was such a brilliant package

to put together for her.

477

: 00:23:23

I love that.

478

: 00:23:23

That's tons of fun.

479

: 00:23:24

And what an interesting use case as well,

because she'll be able to use that across

480

: 00:23:27

videos and speaking gigs as well if she

wants to.

481

: 00:23:29

And just to bring her back into focus, I

think is fascinating.

482

: 00:23:32

And what you said about using the business

name as a percussive thing or a rhythmic

483

: 00:23:37

thing.

484

: 00:23:38

I'm a huge John Williams fan.

485

: 00:23:40

So, you know, I remember vividly being

stood in front of the record player when I

486

: 00:23:46

was about three years old.

487

: 00:23:47

And I still actually do this, but I don't

stand in front of the record player.

488

: 00:23:50

But I listened to it just as much the

Superman theme tune.

489

: 00:23:53

And that was that was probably the first

time that I ever came across that.

490

: 00:23:56

Like, wait a minute, the music just talked

to me.

491

: 00:23:58

What is this?

492

: 00:23:59

This is this is fascinating.

493

: 00:24:00

So to see see that logic applied to

something that let's be honest, it's

494

: 00:24:06

business.

495

: 00:24:06

A lot of people would think, well, wait a

minute, you know, how how can we do

496

: 00:24:10

something this good with business because

people that don't associate that.

497

: 00:24:15

And it just goes to show, I think that

just because.

498

: 00:24:19

It's business and it has to be

professional and theoretically it can be a

499

: 00:24:23

little bit dry.

500

: 00:24:23

It shows that it doesn't have to be dry.

501

: 00:24:25

It can be creative.

502

: 00:24:26

It can be as creative as anything else.

503

: 00:24:29

And it's just, I think that is such an

understated thought process, certainly for

504

: 00:24:35

business owners.

505

: 00:24:35

I think that's so important, really,

really important.

506

: 00:24:38

And we're going to stick a pin in it in

just a second, because I think this is

507

: 00:24:41

such an interesting deep dive.

508

: 00:24:43

But what I want to do is just shout out as

well.

509

: 00:24:46

to all you listening out there, anyone

listening, anyone that's interested in

510

: 00:24:49

this element of in and around podcasting,

we have put a lyric sheet together.

511

: 00:24:54

You don't need to give us your email

address or anything silly like that.

512

: 00:24:58

Just on the website, in the show notes of

this episode, whether you're listening in

513

: 00:25:03

Spotify, YouTube, Apple Podcasts, Global

Player, or in and around podcasting .com,

514

: 00:25:08

there's a lyric sheet, an old school lyric

sheet that's got the words to...

515

: 00:25:13

the theme tune on and you will see that

when I wrote this, the lyrics and then

516

: 00:25:17

Catherine so wonderfully brought it to

life.

517

: 00:25:19

I really wanted to just go straight at

what this brand means because it's not

518

: 00:25:23

just for the geeks and for the OGs.

519

: 00:25:25

It's for everyone that is in and around

podcasting.

520

: 00:25:28

So go get the lyric sheet.

521

: 00:25:29

You don't need to give us an email or

anything, anything crazy like that.

522

: 00:25:31

It's just there's a link.

523

: 00:25:33

It's just fun.

524

: 00:25:35

So Catherine, thank you so much.

525

: 00:25:36

Be light for music.

526

: 00:25:37

Is it well, you're online, you're

everywhere.

527

: 00:25:39

The Twitter, the LinkedIn, the Internet's

what's the?

528

: 00:25:43

What are all the places anyone can find

you online?

529

: 00:25:45

Instagram as well.

530

: 00:25:47

So if you search, Be Lightful Music,

Instagram is Be Lightful Underscore Music

531

: 00:25:51

and just search Be Lightful Music,

Facebook and then LinkedIn is just my

532

: 00:25:56

name, Katherine with a C, Rannis, R -A -N

-N -U -S.

533

: 00:26:00

And if you search that across Instagram

and Facebook as well, I've got my live

534

: 00:26:04

music, cause I am a gigging musician as

well.

535

: 00:26:07

So I manage two pages on each platform,

which is a nightmare.

536

: 00:26:14

Catherine really is fantastic as well.

537

: 00:26:16

Highly recommend you check it out.

538

: 00:26:17

Some of the LinkedIn posts that she puts.

539

: 00:26:18

Actually, I'm going to be honest with you,

I'm not a huge LinkedIn fan, but your

540

: 00:26:22

posts are becoming more and more frequent

in my timeline because they're the only

541

: 00:26:26

ones that I watch when you're playing or

when you're recording.

542

: 00:26:28

I think they're fascinating.

543

: 00:26:29

So if you are a podcaster looking for some

outstanding intro music or some theme

544

: 00:26:33

work, please do let Catherine know.

545

: 00:26:35

She really is wonderful.

546

: 00:26:37

And if you enjoyed this bonus episode, I'm

just getting you into the vibe of in and

547

: 00:26:41

around podcasting.

548

: 00:26:42

Danny and I...

549

: 00:26:43

are going to talk on another bonus episode

about why we put this show together, what

550

: 00:26:47

it stands for.

551

: 00:26:48

Of course, you can share the trailer with

all of your friends who are in and around

552

: 00:26:52

podcasting and you can check us out on

YouTube, Apple, Spotify, Global Player and

553

: 00:26:57

wherever, obviously, I'll say it, wherever

you get your podcast, but also in and

554

: 00:27:02

around podcasting .com slash listen.

555

: 00:27:04

So until the next time, enjoy yourself.

556

: 00:27:06

Keep enjoying your podcasting.

557

: 00:27:08

Take care and we'll be back very, very

soon.